Historically, De Beers pioneered an ingenious method of protecting the price and supply of their rough diamonds by selling them in sealed parcels of fixed quantity and mixed assortments known as “sights”. The privilege to buy a sight was bestowed on only a carefully chosen handful of “sightholders” who were required to buy the entire parcel without fail; otherwise they would lose the advantage of buying diamonds directly from the source. While the exact process has become markedly less rigid recently, the sightholder system continues to be the main method in which rough stones are distributed to the diamond cutting centers. The Jewelry Exchange is a sightholder.
Diamond manufacturers, also known as diamond cutters, are responsible for cutting, shaping, and polishing the freshly mined rough diamond stones that were purchased in the sight, creating beautiful, faceted gem-quality jewels. The process is very difficult and requires careful planning, exceptional skills, and specialized tools. This can be extremely time consuming, with the planning stage taking up the majority of the time due to its vital importance. The planning involves careful consideration of the physical characteristics of the rough stone to determine the best way to maximize the value of the finished gem. Analysis, both practical and scientific in nature, provides the best insight into choosing the ideal shape and exact cutting process in order to minimize the appearance of natural flaws and inclusions, while maximizing prized characteristics such as luster and light dispersion, while retaining as much weight as possible in the finished diamond gem.
Manufacturers of jewelry acquire sizable lots of finished diamond gemstones at the Diamond Wholesaler level and use them to produce all manners of diamond jewelry: rings, pendants/necklaces, earrings, bracelets, and more. Diamond cutters manufacture nearly every piece of its own diamond jewelry, and as a sight holder with a cutting factory, we procure our diamonds without incurring the markup in price that occurs at the levels of the distribution chain in between.
The final stop in the distribution chain before it reaches you, the customer. Online or in a “brick & mortar” jewelry store, the retailer has to markup the price once again in order to make a profit. We satisfy all your diamond jewelry cravings, but because our distribution chain is much, much shorter, the prices of our diamond jewelry ends up being about half as much as what you would find at most other jewelry retailers.